Brand Marketing Essay Example | Topics and Well Written Essays - 2250 words

Brand Marketing - Essay Example As the report declares marketing for B2B focuses on a rather small market. Business value influences buying decision. In addition, the goal of B2B is to convert prospects into customers. B2B managers, therefore, tend to focus on relationship building through communication. Mainly, the business in B2B is between a business and other businesses. Advertising through media becomes critical in B2B marketing. This paper discusses that most companies consider B2B and B2C markets as diverse ways of marketing that must be handled excessively especially in relation to brand personality. Of importance to note is that, most of the companies that practise these kinds of marketing have brand executives who operate differently where little sharing of information is required. According to Rajeev 2012, brand management might decide to have their brand value generated through the use of both B2B and B2C markets. In contrast, the use of B2B and B2C markets might at times hurt the brand, drastically reducing the impact of brand personality on the given company. In light of this, there is shared brand equality among the product brands especially when there is visible corporate brand that gives credibility to every product that the company owns. The goal of B2C marketing is to purely change known shoppers into buyers in an aggressive but continent manner. In fact, companies that practise B2C marketing us e more merchandise activities like coupons, which are meant to capture the interest of the customers immediately. For instance, companies with B2C marketing may use emails campaign in persuading customers to buy their products. This type of marketing has assisted various companies in realizing the importance of loyalty (Prabakaran 2012). On the other hand, the goal of B2B marketing is to purely convert prospects into customers although it is longer and more involving. Most of the companies that use B2B marketing must focus on the improvement of relationship building and communication. Of importance to note is that content is the most crucial in terms of marketing. With reference to brand personality, Howard 2009 argues that B2B and B2C require brand in ensuring that the markets have more sales as compared to

Evaluating Sociological Theories Essay Example | Topics and Well Written Essays - 2000 words

Evaluating Sociological Theories - Essay Example He emphasized on the moral role of education in the socialization of the children for them to become a part of the society. The main purpose of education according to Durkheim was the development of social solidarity. This was carried out in a way that the collective culture was taught to the children of the society in school. The role was to create a bridge between individualism and collective sharing. For this Durkheim explains two forms of solidarity: mechanical solidarity and organic solidarity. Mechanic solidarity was a characteristic of pre-industrial societies with the absence of division of labor. On the other hand organic solidarity was a part of industrial societies where there is division of labor and interdependence on each other. (www.sociology.org.uk ) Durkheim further elaborates that education has two basic functions. Firstly, it is the education itself to train the students for their future roles. The other role is to create social solidarity and cohesion in the socie ty. Functionalism as a sociological perspective evolved mostly in America. It was developed by American Sociologists like Talcott Parsons and Davis and Moore between the 1930s and 1960s. The central role in their works was to identify the role of education in the society. ... This is seen to be because the adult roles that are seen to be the most functionally important must be filled by the most able, capable and competent members of society. Talent as we all know are unequally distributed and different people have different areas and different levels of expertise. Therefore, the most talented people are allocated to the most important roles in the society- roles which are extremely important for its proper functioning. This leads to the idea of meritocratic society. The importance of a particular position or job in the society depends on the level of expertise and the skills and length of time dedicated to gain that expertise. For example a brain surgeon needs more skill and time required to train for their task as compared to a nurse. Therefore, the amount of work put in should get an equitable reward (Kirby, 2000). Functionalists have been criticized relating to their explanations of education. Firstly, they are criticized for their assumption that all the children are on level ground. However, this is not the case as some children enter the school with a strong background equipped with cultural capital which includes language, confidence and manners. Children are â€Å"sifted and sorted† in schools that may take little account of their levels of intelligence. In this respect, there seems to be no guarantee that the people who achieve the highest levels of qualification are necessarily the â€Å"most able† in our society. The best may not fit into the system of education but it does not mean that they are not capable enough. Prominent examples can be of Albert Einstein and Thomas Alva Edison.